We’re just a few days away from counting down to midnight and popping the champagne, and while New Years is a great time to flaunt those dazzling sparkly heels you just bought, it’s also a perfect time to reflect. As we look back on 2012, here are some of the highlights that made the past 365 such an amazing ride for us.
Head-to-Toe Style
This summer we expanded on our collection by introducing two new categories of products: handbags and outerwear. These new lines build upon our signature trend-driven aesthetic to give the ‘Sam Girl’ even more ways to bring style and attitude to her everyday ensembles.
The Doors Open
On October 27, we cut the ribbon on our first brick-and-mortar retail store in SoHo. Designed by famed architect, David Mann, our New York City Flagship has the ambiance and essence of a lavishly chic New York City apartment. It is a place where our customers can go to feel comfortable and stylish while shopping our hot new line of shoes, bags, outerwear and more.
‘Brand of the Year’
On November 27, Footwear News awarded us the esteemed recognition of ‘Brand of the Year’. The prestigious honor was bestowed at the 26th annual Footwear News Achievement Awards held at the Museum of Modern Art in New York City. It was a truly magical and humbling evening.
Welcome to The Circus
This Fall, we launched our new, junior-minded collection, Circus by Sam Edelman. This vivacious new line brings our edginess to a whole new generation, with each new style being equal parts high-fashion and equal parts no-nonsense rebellion.
The Return of ‘Sam and Libby’
In November 2012, we returned to our roots in a sense with the re-launch of ‘Sam & Libby,’ the line that started it all. Through an exclusive partnership with Target, the revamped brand is set to hit stores May 5, 2013, featuring 20 styles that aim to elevate contemporary footwear with designer fashion details.
2012 was truly a momentous and exciting year for us, and 2013 is shaping up to be even better. What exciting moments shaped and influenced you this year? Share your 2012 reflections with us on Facebook, Twitter, or Instagram using #SE2012memories.
